![]() “Enhancing the customer experience through market leading technology is key to our retail strategy and PBS’ innovative, revenue-driving terminals provide the perfect platform to help us achieve our aims. Paddy Power is set to increase the number of SSBTs to meet customer demand, drive more in-play betting opportunities, and build upon retail performance with the incremental revenue growth that each terminal offers.ĭavid Newton, Managing Director Retail at Paddy Power, said: “Extending our contract with Playtech BGT Sports was a straightforward decision after seeing the value provided to our retail shops over recent years. ![]() PBS’ market-leading sportsbook software, boasts more content than any other SSBT on the market and includes their exclusive Racing Post product. The extension of the partnership between Paddy Power and PBS reflects the on-going trend towards self-service products in-shop, with modern consumers preferring a digital experience that provides them with up-to-date information at their finger-tips. Multi-year contract extension for SSBTs after increased customer demandĤth April 2017, London – Playtech BGT Sports (PBS), a leading provider of omni-channel sports betting solutions, has extended its multi-year contract with Paddy Power. ![]()
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